Written By
Lindsay Presswell
Content Strategist

Building your Digital Identity in Web3

September 22, 2021

Digital identity in DeFi and crypto looks different from the way people express their identities in other online communities. 

On mainstream social media platforms like Facebook, Instagram, and non-crypto Twitter, commonly referred to as Web2 platforms, personal branding is about putting forward a polished look of your everyday life, offering your followers a curated glimpse into how you spend your time and what your interests are.

On Crypto Twitter (CT), Discord, NFT marketplaces, and other platforms favoured by the crypto community, who you are and what your everyday life looks like does not matter as much as your engagement with the ideas circulating in the space and how you demonstrate that engagement through the construction of your digital identity. 

Emerging crypto platforms that view digital identity in this manner belong to Web3, a new generation of computing that will be achieved once the Internet’s digital architecture aligns with the values underpinning blockchain technologies. Web3 will be decentralized, open source, resistant to censorship, and users will own their own data. Since social platforms built on Web3 will adopt the principles of decentralization and privacy enabled by blockchain, people who are involved in this space have found creative ways to build a digital identity that demonstrates an alignment with those principles. This article looks at two common ways to do this.

Changing your Avatar to an NFT you own

Currently, NFTs are a huge part of the way digital identities are expressed in DeFi and crypto. As we have argued in a different Zapper Learn article, when you buy an NFT, you are buying much more than just a jpeg. You are also:

  1. buying a stake in the future of the blockchain that NFT is built on; 
  2. supporting the work of the artist with a direct royalty payment;
  3. purchasing a ticket into the diverse community of individuals who also own that NFT.

A good NFT project recognizes that its value depends on the community of collectors who have invested in that project, and the ability of those collectors to turn the project into a rich corner of the metaverse. Of course, NFTs are also a digital expression of the artistic taste of an individual as well.  

By changing your avatar to an NFT that you own, you are conveying your enthusiasm for that project, and in turn, the creativity, community, technology, and values that underpin it. A simple PFP change means a lot in the crypto space.

Building an On-Chain Resume 

Some individuals are going a step farther in expressing their digital identity in Web3 by using their wallet and the assets it contains as a sort of on-chain resume to demonstrate their participation in a variety of DeFi and crypto projects.

Since all blockchain transactions are verifiable on a public ledger, sharing a public key with a long history of making educated and savvy investments, participating in crypto events, and holding culturally significant NFTs is becoming the Web3 equivalent of a resume. 

Sharing a wallet that purchased a CryptoPunk in 2017 and held onto it ever since, for example, shows that a person has been experimenting and investing in important projects since the early days of crypto. This verifiable long-term conviction about the space is highly valuable in the community, and some Web3 companies are accepting this type of record for job applications along with or even instead of a traditional resume.

Set a Wallet Avatar to Earn XP and Volts on the Zapper Dashboard

Season 2 of Zapper Quests & NFTs runs from September 23, 2021 to January 1, 2022. During this time, you can set or change your wallet avatar once to claim 1000 XP and 1000 Volts. To learn how to do this, visit the Set an Avatar Quest Walkthrough.


Start building your Web3 indentity!
Change your wallet avatar on Zapper.

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